Internal Communications
BRAND INSIDE:Using Effective Communications to Make Employees Your Best Customers
We
think of employees as an organization's first true
customers. Our expertise is in an area sometimes
referred to as internal
marketing. An organization can best achieve its potential if employees are first
" sold" on the organization they work for, as
well as its mission, products, management, and goals.
That
requires outstanding, timely, and professional employee
communications.
At Apex Marketing we are not just writers and designers, but coaches experienced in employee relations and human resources communications. That means we know how to communicate to your employees in a way that reflects the HR perspective and achieves your goals.
Whether it is quick-strart training in orientation, benefits programs and internal policies, or getting employees to understand and enthusiastically support company strategies and goals, we have undertaken similar projects and know how to communicate with employees effectively and professionally.
For many of our clients, Apex Marketing's design and creative expertise and business acumen is used to assist with a wide range of employee communications materials, including:
- Orientation packages
- Employee handbooks
- Training Programs
- Group presentation materials
- Employee newsletters
- Motivational training
- Conflict Resolution
For those clients who are experiencing on-going employee communications issues, Apex can assess your organization's communications environment and offer practical recommendations on how to improve employee communications.
Cost-Effective Email Newsletter Packages --
We offer complete e-mail newsletter packages for employees. We can handle as much or as little of the process as you prefer -- from designing and writing your employee e-mail newsletter, to complete subscription management. Call 919-290-3989 for more information or e-mail us at coach@apex-mg.com
Quick View: An Internal
Marketing Case Study
View a sample presentation created by Apex Marketing for an Annual Employee Meeting.  We
were called to a meeting with the company's Human Resources Executive to discuss her perception that
employee morale had been declining recently due to the departure of some
key employees and the firm's inability to reach its latest revenue
projections.
As part of an Internal Marketing initiative, Apex worked closely with Human Resources to develop program objectives and design the actual programs. Our next step was to write the copy and design an attractive, informative employee brochure to sell employees on the ideas. Our final step was to create a powerful but simple PowerPoint presentation about the new programs to be presented at the Annual Employee Dinner. This integrated Internal Marketing program has been
deemed a great success by Human Resources, company employees, and
Senior Management. Employee participation in the two
programs has increased pride in the organization, a
shared sense of values and purpose, and increased
overall staff morale.
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Developing Your Employee
Relations Program.
In the final analysis, it's what you do that has the
biggest impact on your employees' attitude towards
the organization and their performance.
Apex Marketing
can assist you in developing employee
relations and communications programs and proposals,
and also help you successfully launch and market
existing programs. We have worked with clients on a
wide range of employee programs, from designing
orientation programs to recognition and awards
programs.
Customer Comment: Read what Dr. Freedman of Radiology Group has to say about Sudhir and his coaching practice.
Call Sudhir to discuss your project. After we understand what you want to achieve and the context for your communications, we will present you with several options for your project, as well as information about scheduling and costs.
You can also e-mail sudhir at sudhir@apex-mg.com
for more information or by completing our QuickResponse
Information Request form.
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